XXXX GOLD Opened Its Island To First Guests

How is this for an unreal way to promote your beer?

XXXX Gold, the mid-strength macro lager that reigns supreme in Queensland, Australia, officially welcomed its first guests on 4 October 2012 on their own XXXX Island.

There were six winners who together with their mates were indulged with a weekend of what XXXX GOLD calls the “good life”.  Activities included spot fishing, a game of touch footy or an afternoon relaxing and playing cards.  A pulley system delivered cans of cold beer direct to where the activities were held at Punter’s Pavilion.

XXXX Island has undergone changes to make it the ultimate destination for mates. There is a custom-built bar with a great view of the Southern Great Barrier reef as well as a one-hole golf course. Anna McMillan, XXXX Marketing Manager, says that ““Like all of our XXXX GOLD drinkers, we’ve been eagerly awaiting XXXX Island’s official opening since we announced we’d acquired it back in March

This island hideaway offer comforts that a guest would not expect on an island. The specially-fitted cabins all over the island is definitely the best there is. There is the footy shack, the fishing shack, a spacious camp ground, and a man cave with different activities that should keep the guests busy. A fishing lure vending machine is provided plus keg cookers for those who want to cook up the fish that they have caught.

McMillan further states that ““This is not Club Med – it’s more Club Shed. We’re not offering up a five star resort, but rather one of the most perfect places on earth to simply kick back with nature and enjoy a beer with your mates.”

Each weekend will have 24 guests to be catered to by a team of 4 personnel.  Spinner, the XXXX Island dog will be keeping the guests company. Spinner is an adopted dog from the Animal Welfare League of Queensland. He is under the care of the island managers, Mel and Mark.

XXXX Island is expected to lure more visitors and their mates in the coming years.


* This is a sponsored post but opinions are my own.

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